"The EV unit, which Ford calls Model e, sold 10,000 vehicles in the quarter, down 20% from the number it sold a year earlier. And its revenue plunged 84% to about $100 million, which Ford attributed mostly to price cuts for EVs across the industry. That resulted in the $1.3 billion loss before interest and taxes (EBIT), and the massive per-vehicle loss in the Model e unit."
If Ford attributed 84% plunge in profits to price cuts, I could buy that.
But 84% plunge in revenue, with 20% drop in units sold?
The 20% drop in units sold would cut revenue 20%.
Mix of models could boost or cut revenue.
Prices would have had to drop 80% to explain 84% drop in revenue. That hasn't happened.
I'll write that one off as clueless author of the company's news release, or bad math by the people performing financial analysis.
Ford set to lose $4.5 billion on electric vehicles this year, despite increased revenue
Ford Motor Company is set to lose a projected $4.5 billion from electric vehicles (EVs) this year, despite massive profits from other sectors of the company.
www.foxbusiness.com