ENTHUSIASM!
Will has Enthusiasm for the subject.
He's not a particular 'Fan Boy' or product/brand shill.
If he makes money from HIS efforts, he did the work taking things apart, putting things together, making and editing the videos, etc.
That's HIS work product, he didn't beg money to do those things, and most people have NO IDEA how time consuming (and frustrating) all that is...
As for the forum,
Again, a TON of headaches, from copyrights to domain registration/placement/redirection,
OR,
You PAY someone/some company to do that for your.
Then there is server space... Again not cheap.
And the forum software is CO$TLY, and maintaining/operating it a full time job in itself...
Lastly, you pay for every other kind of entertainment, education...
From 'How To' articles in books, text books, internet connections, sitting through commercials, suffering though endless crackpots & cranks looking for something specific, etc.
*IF* you CHOOSE to buy a book, or throw a few bucks (cheese burger money) at the site, that's ENTIRELY a personal choice and none of anyone else's business...
After the IRS & my wife, NO ONE gets a say in how I spend my pocket change.
AND, we get back around to Will and what he's done,
It's a CRAP TON of work, as in work product, he deserves SOMETHING for it, even if it's recognition of how much time/energy he put into it!
(But cheeseburger money would be better... Young men go through a lot of cheeseburgers!
)